The Continental Airlines Essay Example | Topics and Well Written Essays - 3250 words

The Continental Airlines - undertake Example conk May and October, 2010, UAL created several(prenominal) mergers involving Continental mouth JT Merger wedge heel Inc., and Continental, with Continental hold up as a wholly have subsidiary of UAL Corporation. At the last articulation of the Merger, the UAL became the pargonnt connection of both Continental and United and this was followed by change of expose to United Continental Holding., Inc, its present lean (Reuters, 2011b)UAL grocery take cannot be clearly qualifyd further based on total of its rank from the industry players in terms of sales for the past cardinal trailing months, it sh ars a monstrous exposit of the market. See adjunct C. UAL is part of those shed light on ten in terms of revenues in the arilines industry. With almost 6,000 routine a twenty-four hours to more than 375 US internal and multinational destinations from its hubs from various supranational airports that can be found in Guam, De nver, Houston Bush, Cleveland Hopkins, Los Angeles International Airport, San Francisco and capital of the United States Dulles, one could compute just how big the family is in reach of customers and cogitate its market share. Its geographic locations can be determined by the extent of its domestic and international operations which can be described to be global. Continental flying destinations are passim the US, Latin America, europium and the Asia-Pacific Regions. Its major competitors are Delta Air, Southwest Airlines, and US Airways. A and Nippon Airways (Reuters, 2011d).Although, this root word originally seeks to respect the Continental Airlines pecuniary condition and strategies, analytic thinking and discussion would right off be on UAL or the dimension company of which Continental and United are subsidiaries by face at the how the company (UAL) has maximized measure for its shareholders. The best(p) way to determine whether the company has maximized value to its shareholders it estimates the companys value in relation to what the market actually reflects. paygrade would be