Interview with Xiaochu of BenMo Public Relations Essay

Interview with Xiaochu of BenMo state-supported Relations - Essay ExampleSince I participated so actively in society, I was able to concentrate a good idea of what society wants. I noticed that most PR companies did not expect to really be providing what the public actally wanted, they didnt have that familiarity of the Chinese people that was necessary to gain ground a true connection. Most of those foreign PR companies saw the potential in our country of or so 1.6 billion people and most of the time, and my idea was to adapt their professionalism and make to provide a PR experience and service that was specifically tailored for our country . Everyone knows PR. What we need here is something by the people for the people so to speak. I wanted to create a widespread, quintessentially Chinese central net flirt, where a central figure was easy whom the public could relate to and have access to. I want my company to grow like a big tree and now, I am the seed. We have a long way to go.X You know, I have neer really seen currency as my main goal in any of the work that I have done or that I am doing. As I started my business, I never really bothered about how much money I made on an individual job, the wholly when consideration I would bear in mind is how large a segment of the public I was able to gain access to, through my PR work. My theory was, the bigger you get, the more jobs you get and the money will come naturally.X Well I have always believed in the strength of the sacred scripture of mouth kind of advertising. Clients are our number 1 strategy in promotion of the BenMo. Word-of-mouth plays a central role of great influence, and clients are more likely to trust a friend or family members recommendation as opposed to an advertisement.X Well, I would say the secret is knowledge of the media. As an ancient Chinese proverb says, you have to know the inches in other words, deliver only the news you can support